Among the difficult aspect of what we do is that we can’t mention names.
Our prospects are 99% word-of-mouth. Everyone seems to know someone who needs some reputation polishing or who’d like defamatory statements to “go away”.
A sophisticated investor doesn’t bring a sack of receipts to a strip-mall tax preparer who isn’t even a CPA. Would you trust a firm who outsources content development to freelancers living in hostile countries working for $5/hr? How difficult would it be if such a freelancer became disgruntled and used the information to help you to do the opposite. Beware of firms that spend heavily on advertising. They have to recoup their investment by hiring inexpensive foreign labor.
There are more than a few nasty stories of big “Reputation Management” firms who, fearing loss of a client, created bad content shortly before a contract ended.
